Posted by Daniel Gleeson on 18th Could 2024
Following its acquisition of the Schenck Course of mining associated enterprise in November 2022, Sandvik has been working exhausting behind the scenes to carry its new providing and capabilities to market, with the OEM poised to finish the combination.
In October final yr, Sandvik reached a key milestone within the integration of Schenck Course of Mining into its Rock Processing Options Enterprise space, when the corporate modified the names of the authorized entities that got here with the Schenck Course of acquisition. The newly acquired entities present Sandvik Rock Processing with a a lot better world attain, notably in geographies the place it beforehand had little presence.
That is very true in Australia, the place Sandvik Rock Processing solely had a small crew, whereas SP Mining had the vast majority of its engineering and R&D groups in addition to manufacturing and repair services in Australia. Schenck Course of Australia, which employed over 400 individuals, grew to become Sandvik Rock Processing Australia, now a serious hub for Sandvik’s world Screening Options Division.
For the reason that renaming of the authorized entities, the combination of the SP Mining enterprise world wide has been a key focus space for the corporate. A part of this work contains the rebranding of all facets of the enterprise. In parallel the SP Mining and Kwatani gear choices have been united underneath the Sandvik model. The corporate says the result’s an unparalleled vary of vibrating screens, feeders, screening media and practice loaders.
In early Could, the corporate achieved one other key integration milestone, delivery out the primary Sandvik-branded SP Mining display from its Jandakot manufacturing facility in Western Australia. Happy with the outcome, Sandvik’s World Head of Advertising and marketing – Screening Options, Peter Newfield, beforehand Head of Advertising and marketing APAC for SP Mining, mentioned: “Aside from the change to the look, branding and Sandvik nomenclature, nothing else has modified. Our legendary reliability, expertise and aftermarket help stays as our prospects have come to anticipate.
“We at the moment are higher outfitted than ever to assist our prospects to optimise their comminution and materials dealing with operations for max efficiency, security and effectivity.”
Commenting on the corporate’s new supply, Newfield says that combining the industry-leading screening, feeding and loading experience of Schenck Course of Mining and Kwatani with Sandvik’s mastery of crushing and put on safety, permits the corporate to carry an unrivalled gear line-up to market.
“This distinctive providing is underpinned by the skilled course of data of our groups, a full vary of digital instruments, top quality OEM spare components, consumables and lifecycle companies,” he added.
However the integration isn’t simply restricted to the gear. Newfield says that it has been a serious venture that entails each a part of the enterprise. In essence, the acquired Schenck Course of entities have change into Sandvik Rock Processing entities, and so SP Mining employees needed to embrace the Sandvik tradition and study the corporate’s methods and methods of working.
“After all, an enormous a part of the combination is ensuring that our key stakeholders perceive the advantages of us changing into a completely built-in a part of Sandvik,” Newfield says. “It takes time for individuals to regulate to alter, and they should know what is going on all through the method. We now have labored exhausting to speak the modifications to all our key stakeholders together with our prospects and staff.
“We at the moment are altering the branding of all our Australian services, our motor autos and the work garments that our individuals put on on the job day-after-day. Our web site and different advertising collateral can be being modified to showcase our new product choices and model.”
Newfield says he expects the rebranding initiatives to be full by the tip of June, which is the ultimate step within the integration course of.
“Our new providing, together with the advances that our mixed R&D groups are making, permit us to associate with our prospects to handle our {industry}’s largest problem – making mineral processing extra eco-efficient.”
