We’re delighted to announce we’re the Official Crypto and Web3 Accomplice of Atlético de Madrid, certainly one of Spain’s most iconic soccer golf equipment. Beginning with the 2024 season, we’re additionally the Official Sleeve Accomplice for all Atlético de Madrid males’s and girls’s soccer shirts.
The partnership goals to merge the worlds of sports activities and web3, unlocking higher alternatives for each Spanish soccer followers and our crypto shoppers. We look ahead to leveraging our respective strengths to drive international innovation and fan engagement.
“Kraken and Atlético de Madrid imagine crypto and soccer each have the potential to rework lives,” mentioned Kraken Chief Advertising and marketing Officer Mayur Gupta.
“We’re proud to associate with such a distinguished soccer membership, which equally recognises that success requires a meticulous focus by itself processes. We’ve put in almost 13 years to turn out to be one of the trusted crypto platforms and we look ahead to collaborating with Atlético de Madrid to teach extra individuals in regards to the true potential and worth of crypto.”
Atlético de Madrid Chief Income and Working Officer Óscar Mayo lauded the widespread values that the 2 organizations share.
“At Atlético de Madrid, we purpose for innovation and know-how, and Kraken is the perfect associate to assist us attain these goals. We’re certain that this partnership will be certain that our followers get pleasure from a digital expertise which extends past matchdays on the stadium.”
As one of many earliest and most trusted crypto platforms, Kraken is dedicated to driving consciousness, training and understanding of crypto globally. Just like the fan and consumer experiences we already ship with Williams Racing System 1, Atlético de Madrid’s international fan base will see partaking initiatives corresponding to Web3 tasks, stay activations and neighborhood outreach packages.
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