Hitachi Development Equipment Co Ltd (HCM) has introduced its transformation and rebranding to LANDCROS, efficient April 2027.
The corporate acknowledged: “The development and mining industries are coming into a brand new period. The world calls for quicker, smarter, and extra sustainable methods to construct infrastructure and housing at an unprecedented scale, with fewer expert operators, decrease prices, and tighter deadlines. On this context, Hitachi Development Equipment has chosen to reinvent itself, standing aspect by aspect with its clients and distribution companions to guide this transformation collectively.”
‘LANDCROS’ expresses the corporate’s willpower to ship progressive options to clients all over the world within the development and mining industries. This model shift displays the corporate’s dedication to embark on a brand new journey to additional speed up its evolution and varieties a part of its ongoing efforts to create and ship worth along with clients into the long run.
Francesco Quaranta, HCM Europe President & CEO, mentioned: “LANDCROS represents our dedication to go past equipment, empowering clients with clever, related, and sustainable options. It’s primarily based on a partnership philosophy, working overtly with know-how leaders, integrating cutting-edge digital and AI capabilities into machines that symbolise reliability within the development business, while making a reimagined buyer expertise from floor to cloud.”
The assertion continued: “This evolution builds on our trusted seller community, the inspiration of our success. Collectively, we’ll form a brand new buyer journey that unites AI, information, design, and human ingenuity, constructing a extra sustainable world. Our imaginative and prescient began to take type with the revealing of LANDCROS ONE at Bauma 2025, a prototype that redefines what a machine could be: autonomous, remotely operated, and designed to have interaction the following era by intuitive, gamified ergonomics, integrating dependable know-how companions right into a seamless person expertise. The response from clients has been overwhelmingly optimistic, confirming that we’re on the fitting path.”
“We’re altering the title. We’re altering the sport. However one factor won’t ever change: who we’re,” emphasised Francesco Quaranta. “Our values, our folks, our high quality, our promise of reliability, and our dedication to our trusted sellers and clients will keep ceaselessly. With LANDCROS, we transition from constructing machines to designing seamless person experiences, supported by superior know-how, opening new prospects at development websites the place each operator can obtain distinctive efficiency.”
HCM President and Govt Officer, COO Masafumi Senzaki commented: “We intention to domesticate ‘LANDCROS’ right into a model that may make our clients really feel that they made the fitting alternative when choosing our equipment or providers, our shareholders assured about their resolution to spend money on the corporate, and our workers really feel that their work is significant.”
