Non-fungible token (NFT) venture Pudgy Penguins has expanded the retail attain of its buying and selling card recreation via a nationwide rollout at Goal shops within the US.
In accordance with a press launch shared with Cointelegraph, the launch of Vibes Sequence 3 marks the sport’s largest retail growth so far and brings the entire variety of circulated playing cards to fifteen million. The brand new set contains extra gameplay mechanics, authentic paintings, and appearances by characters from the Moonbirds assortment.
Pudgy Penguins developed Vibes in partnership with Orange Cap Video games, with Sequence 3 following two earlier releases. The digital collectible venture is the fourth-largest NFT assortment by market capitalization, in accordance to information tracker NFT Value Ground.
Prime 5 NFT collections by market capitalization. Supply: NFT Value Ground
The rollout reveals how Pudgy Penguins is extending its NFT-born mental property into mainstream client merchandise because it goals to construct a broader leisure franchise past digital belongings.
Pudgy Penguins builds past NFTs
Pudgy Penguins has spent years turning its Ethereum-based NFT assortment right into a broader client model, with ventures spanning toys, licensing and different client merchandise.
Its bodily toys entered greater than 2,000 Walmart shops in 2023. CEO Luca Netz mentioned in Might 2024 that greater than 1 million toys had been bought over the previous 12 months.
The venture’s licensing mannequin additionally permits NFT holders to obtain 5% of internet income from bodily merchandise that includes their particular person penguins.
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The franchise has additionally expanded into gaming. In 2025, Pudgy Penguins launched Pengu Conflict, a recreation on The Open Community. On the time, Netz described gaming as a car for bringing the venture’s mental property to wider audiences.
It additionally launched a cell recreation known as Pudgy Occasion in August 2025. In accordance with Pudgy Penguins, the sport’s downloads exceeded 1 million. Nevertheless, the venture mentioned on Monday that it will halt additional improvement of the sport and focus its sources on a browser-based recreation known as Pudgy World.
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