Scuderia Ferrari has confirmed a multi-year deal with Velas, a Swiss tech firm, to create NFTs for its fans. This will mark the racing team’s first exchange with the digital asset industry.
According to the statement, the multi-year agreement signed between Scuderia Ferrari and Velas Network AG will exclusively create “digital content” for the Scuderia fans.
Ferrari is all set to enter the NFT sector
As per the official press release, the famous sports car giant in association with Velas Network AG is all set to create digital collectibles for fans, which will be available for sale from March 2022.
As part of the deal, Velas Network AG will also become the Title Sponsor Of Ferrari Esports Series, the online mono-brand series of the Prancing Horse, and of the Esports team that will compete in the F1 Esports Series.
Scuderia Ferrari is glad to announce that, from next season, will be able to count on a new Premium Partner – Velas Network AG.
— Scuderia Ferrari (@ScuderiaFerrari) December 27, 2021
Mattia Binotto, general manager of Scuderia Ferrari, says that he is “pleased” with the partnership and described how Velas is a company “that makes innovation and performance the hallmark of technologically advanced products and services.”
Faryad Shagulyamov, CEO and Co-founder of Velas Network AG, also stated that his company has built a “next-generation blockchain that puts the emphasis both on sustainability and performance” and addressed Ferrari as “an icon of excellence.”
Sports and crypto connection
Many leading sports outlets are now forging their way to take the lead in the cryptocurrency sector. Recently, Crypto.com became the global partner for Formula 1’s new sprint series for 2021. Similarly, McLaren Racing announced the launch of its NFT platform, which was built on the Tezos blockchain.
Many believe that such sports-crypto collaborations are great in terms of marketing and can easily attract more users towards platforms endorsing such products. Some also regard such coalitions as a considerable way to mainstream crypto usage and help investors/users to understand blockchain tech in a simplified manner.