This can be a new period for crypto and Kraken. With new beginnings come alternatives to redefine how we serve each current and future purchasers. To higher meet your evolving wants, we’re reinventing our general shopper investing expertise, which begins right this moment with the relaunch of our Kraken app.
This isn’t only a UI replace; it’s a whole reinvention of how purchasers can develop wealth by investing throughout a spread of belongings by means of our cellular app.
Constructed on a basis of highly effective simplicity, our enhanced app removes obstacles to superior buying and selling options that save purchasers time whereas additionally giving them seamless management over their funding technique.
Why now?
Crypto is evolving at breakneck pace. We acknowledged a necessity to revamp from the bottom up and improve our strategy to replicate crypto’s new position in mainstream portfolios.
We listened to a broad spectrum of voices, together with present and potential purchasers, to know how we may higher meet their investing expectations and desires. Right here’s what we realized.
- Subtle traders worth one factor above all – their time. Our investing expertise wanted to purchase them again time of their busy schedules.
- Our outdated shade scheme wanted a refresh. Our new UI displays a mature, fashionable, holistic funding platform that retains safety, belief and compliance at its core.
- The app lacked the identical vitality that folks related to the Kraken model. It wanted to be extra participating, extra intuitive … a real reflection of Kraken’s daring disruptor character.
Consumer-friendly UI for a streamlined, assured investing
In redesigning the app, we obsessed over each small element to ship a seamless expertise from the second you open it. Whether or not you’re a classy investor or simply getting began in crypto, our streamlined app makes each interplay quicker and each transaction choice clearer.
With this improve, we’re empowering purchasers to confidently handle their whole crypto portfolio, multi functional place. Whether or not you’re on the transfer or midway the world over, you’ll have a crystal-clear, real-time view of your whole crypto funding panorama, together with alternatives to execute choices that may develop your wealth.
“We got down to be the perfect general app on a consumer’s telephone, interval. For us to assist crypto attain its full potential, this have to be our final objective,” mentioned International Head of Shopper Mark Greenberg. “Relaunching our app is just the start – now we have many thrilling merchandise and options coming quickly to make multi-asset investing less complicated, smarter and much more participating on our accessible platform.”
These supplies are for common info functions solely and usually are not funding recommendation or a advice or solicitation to purchase, promote, stake or maintain any cryptoasset or to have interaction in any particular buying and selling technique. Kraken doesn’t and won’t work to extend or lower the value of any explicit cryptoasset it makes accessible. Some crypto merchandise and markets are regulated and others are unregulated; regardless, Kraken could or is probably not required to be registered or in any other case authorised to supply particular services in every market, and also you is probably not protected by authorities compensation and/or regulatory safety schemes. The unpredictable nature of the cryptoasset markets can result in lack of funds. Tax could also be payable on any return and/or on any enhance within the worth of your cryptoassets and you must search impartial recommendation in your taxation place. Geographic restrictions could apply. See Authorized Disclosures for every jurisdiction right here.
