NFT pleasant rap icons Eminem and Snoop Dogg will probably be acting at MTV’s Video Music Awards (VMAs) collectively on Sunday, in a efficiency impressed by the Otherside metaverse and Bored Ape Yacht Membership (BAYC) NFTs.

The Otherside is a collaboration venture between Yuga Labs’ BAYC and NFT funding and gaming large Animoca Manufacturers.

Partnering with Otherside creator Yuga Labs, the worldwide rap icons will probably be giving some main mainstream publicity to Otherside by reworking the VMAs stage into its model for his or her newest collaborative single ‘From the D 2 the LBC’. Particular particulars of the efficiency are sparse at this stage nonetheless.

In what seems to be a sign to the music trade that Metaverse performances deserve extra recognition, the VMAs have additionally added a ‘Greatest Metaverse Efficiency’ class to its annual awards. Nominees for the award embrace Justin Bieber, Rift Tour (that includes Ariana Grande), and Twenty One Pilots.

From the D to the LBC… to Jersey @vmas right here we come @Eminem @MTV @OthersideMeta pic.twitter.com/XLwcdOeIJN

— Snoop Dogg (@SnoopDogg) August 25, 2022

The VMAs could also be hoping that in embracing the Metaverse they are going to have the ability to reinflate their flagging viewership numbers. After peaking at 12.4 million viewers in 2011, the awards have seen a gradual decline in viewers, with the 900,000 that tuned in dwell to observe the awards on MTV representing the eighth 12 months in a row that viewership has decreased.

The only marks the primary collaboration between the 2 artists in 20 years, with the duo up for the “Greatest Hip Hop” award. Each Eminen and Snoop dogg are hodlers of BAYC NFTs, and the music’s music video closely options content material from the NFT assortment. Snoop Dogg has additionally just lately featured in an EDM single referred to as BAYC by Esther Anaya, in an animated video of Bored Apes and different NFTs.

Eminem had bought a hip hop clothed Bored Ape on Dec. 31 for 123.45 ETH, and in addition has a set of 28 different NFTs below the identify Shady_Holdings. Snoop Canine is a way more avid participant inside the NFT house, with a partnership between him and The Sandbox resulting in ‘The Doggies’ assortment of NFTs and shopping for a Bored Ape on Dec. 22.

The Otherside and its Voyagers

The Otherside is a gamified interoperable Metaverse at the moment in beta improvement. The platform presents Otherdeed NFTs to characterize digital possession of land plots within the BAYC affiliated digital world, with Otherdeed homeowners being known as ‘Voyagers’.

In accordance with the litepaper, “Otherside will assist interoperability sooner or later, giving Voyagers an opportunity to carry their very own exterior collections and NFTs to life inside our metaverse.”

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In accordance with knowledge from CryptoSlam, gross sales of Otherdeed NFTs have topped $1 billion thus far, with $23.5 million of quantity coming over the previous 30 days. Demand can be fairly excessive for the highest tier NFTs within the assortment, with one plot having offered for as a lot as 333.33 ETH (at the moment valued at $565,289) 4 months in the past.

The Otherside allowed customers into its metaverse for the primary time on Jul. 16, with 4500 customers in a position to bounce in and expertise the digital world. Solely Voyagers and chosen third-party builders had been in a position to take part, and the journey appears to have been a terrific success primarily based on tweets from its supporters.

Reminiscing over the unimaginable @OthersideMeta First Journey expertise #Otherside pic.twitter.com/yJA17vqgkH

— chicken-nugget.eth (@CHICCEN_NUGGET) July 17, 2022